Are you making the right choices in who, how and when you organise your communications activities? Alfred Jansen has handled numerous projects successfully (see Portfolio) using an approach based on the four pillars of the Communications Square (©). 

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Vision

Communication begins with a vision, reflecting all relevant aspects of the organisation, project and/or product, with a clear focus on the steps you need to make to move ahead. In order to develop this vision for your communications approach, Alfred Jansen uses a well-proven and practical tool: the Manifesto.

A Manifesto covers the full scope of corporate communications activities, but just as easily it can be used to cover smaller parts of any organisation’s activities, down to project or even personal development levels.

Strategy

Next step: the translation of the vision (Manifesto) into a targeted communication plan – internal, external and social. The communication plan is directly linked to the overall business strategy or to objectives that are already in place – so there’s no need to reinvent it all. In this stage, the plan is already ‘hands-on’: it covers not only results, movements and connections required to develop and execute your communication, but also its deliverables, planning and budgeting. In this phase your strategy becomes a unique communication plan.

Identity

Equally important in the Communications Square (©) is an organised and consistent identity. You will be familiar with the terms ‘branding’ and ‘corporate identity’. Well, the Manifesto will also provide you with the building blocks to create these and, at the same time, increase involvement, motivation and effectiveness within your organisation, whatever your communication goals are. Using the Manifesto as a starting point for your identity is also cost effective, as the resulting design basics are easy to use and authentic, and can be implemented and applied quickly and consistently. This is the starting point for the production of all your communication activities and content.

Content

You want results, short-term and long-term. If you follow the above steps, production of effective communication tools and content for whatever purpose will be a lot easier. Remember, you have already defined what you are going to do (the plan) and how (the design). Now is the time to bring these together and start producing. Alfred Jansen develops, creates and produces tools and content that fit your goals. Read more on the Creative services page.

In short, the Communications Square (©) is the way ahead. It has been used, tested and delivered results in dozens of very different projects. How does this all work out for you? Please check out the Portfolio page!