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Biography Alfred Jansen

In the late 1980s, Alfred Jansen started his activities in the field of journalism in the automotive industry. After only a short period he was working for the leading car magazines in the Netherlands. Thanks to his multilingualism he soon became a correspondent for publications abroad (England, Germany, Switzerland, the USA and Japan). This led to work outside the automotive spectrum. He was often asked for contributing to commercial publications. In this period, he published seven books.

Leading brands

In 1995, this resulted in an invitation to develop the public relations in the Benelux countries of the then new car brand Daewoo (which later became Chevrolet). When this brand was successfully introduced, he took to journalism and the commercial production of media and events. He worked for leading agencies, brands and magazines and expanded his working area more and more. Producing media fitted perfectly with his journalistic basis.


An extraordinary chance then arose in 2000, when the Rotterdam-based listed multinational storage and shipping group Vopak, just merged to become the biggest in its field worldwide, asked him to set up its corporate communications. Like with Daewoo, he could start with a clean slate. This expanded his experience to a global business-to-business environment, including strategic communication activities, including internal communications, corporate identity, and crisis and reputation management.

Authentic communication

After a period of personal change in the late 2000s he decided to put his vast communication experience to use in complex social issues on the one hand, and developing ground-breaking creative projects and inclusivity-related events on the other. He developed the long-term “authentic communication” approach with the “Manifesto” as a central tool.


1966885_222941077911789_352143452_nIn 2013, Alfred Jansen set up the city-wide diversity stage “Open Mind Rotterdam” which made way for new projects where communication is more directly used for connecting people

 from diverse backgrounds: inclusivity. His “Macaroni Club” private initiative focused on talent development and inclusivity.


Realising that his views required a completely fresh (non-binary) perspective, Alfred moved to Lisbon (Portugal) in 2015. Here, Alfred remained true to his professional passions: journalistic work (including text, photography and graphic design) and the professional long-term support of companies and organizations who, like him, choose an authentic and therefore sustainable and human approach to communication.

Be One

GW06 Alfred Jansen © Paul Spencer

The time was also used to step up his inclusivity communications program “Be One” which – in short – uses a combined non-binary and intersectional approach to reach out to and connect with groups that are slightly more difficult to reach. In the meantime, he professionalized his photography portfolio and, on the other side of the camera, was invited to become commercial model for the leading agency Elite Model Management Lisbon, being trained by the specialist mature model agency Grey in London, UK in 2017.

ICT, GDPR and Social Media

Alfred Jansen returned to the Netherlands in 2017 to provide specialist communications support on both strategic and practical implementation of Information Security for a complex and highly sensitive healthcare organisation. Dealing with both the new European privacy legislation (GDPR) and the certification of the organisation to #NEN7510 level, both were delivered in 2018. In addition, he developed Social Media guidelines and training for employees and clients. While working on this project, he supported the ICT and other staff departments on various issues.

International focus

20210306-20210306-DSC_7096-Edit-sq2019… Back in Portugal, Alfred continues his international focus on long-term communication projects.

My current communications projects include complex communications issues: branding, brochures/website communication and strategic communications projects concerning physical safety, health and GPRT/Privacy.

As a rule, I don’t communicate details concerning my work for clients online. If you like to know more, please ask or check out the other pages on this website, or my most recent CV.

How does this international focus work for you? Read his blog post which is all about internationalisation for companies and organisations with cross-border ambitions.