We all communicate. And we communicate a lot. But is our communication always as effective and relevant? And: how do we communicate within the constraints of budget and time?

Are you making the right choices in who, how and when you target your communications activities? Alfred Jansen has handled numerous projects successfully (see Portfolio) and uses an approach based on these four pillars:


Communication begins with your organisation’s vision, reflecting all relevant aspects of the organization, project and / or product. In order to develop a vision for your communication approach, Alfred Jansen uses a practical tool: the Manifesto.


Next step: the translation of your vision (Manifesto) into a targeted (internal and external) communication strategy. This is derived from the business strategy that you already have in place so you don’t need to reinvent it. Now it is time to focus the strategy in terms of results, movements and connections required to get your communication going.


A vital part of communication is a well-organised and consistent approach. You will be familiar with the terms ‘branding’ and ‘identity’. Getting this right from the start of a project will increase involvement, motivation and effectiveness of any communications issue. Externally but also inside your organisation.


You expect all communication efforts to deliver results in the short term. Production of communication tools – and the content on which these are based – has to be in sync with the previous steps. In addition, budget, planning and coordination are integral part of the process. Alfred Jansen produces the tools and the content. Read all about that on the Creative services page.

How does this all work out? Check out the Portfolio page!