Alfred Jansen starts international communications activities in Portugal

Continuing his longstanding career in international communication, today Alfred Jansen has officially moved his activities to Portugal. From his studio in Campolide in Lisbon he will serve both his existing clients in other European countries as well as new clients based in Portugal.

Alfred: “It took a couple of years of research to take this step into Portugal. I’m convinced I can add value. It is a challenge I’m happy to take on!”.

Alfred Jansen has a history as a communicator in a diverse range of areas: automotive, transport, logistics, ICT, GDPR/Privacy, tourism, fashion, healthcare and inclusivity. He is equally at home in a business-to-business environment as in consumer-related businesses. In addition to the communications services (producing content and media), he’s got a great track record in training, events and presentations.

In Portugal, Alfred focuses on the following business areas:
  • Internationally operating multinational companies and organisations in Portugal;
  • Portuguese companies with cross-border activities (or ambitions);
  • In addition, he sees a lot of potential with start-ups, multicultural and tourist-focused activities, as well as with communications agencies looking for cross-border opportunities.

Depending on the needs, his approach will be strategic, hands-on and result-driven. Originating from the Netherlands, combined with a mixed English and German background, Alfred will look to connect, translate and educate in order to internationalise communication. Being a non-native Portuguese, he co-operates with Portuguese experts where possible.

Specialised communication for ambitious businesses

Alfred: “Having dealt with many different types of companies (and governmental and non-governmental organisations) in different areas and countries, I’m now offering my services to all ambitious, quality-driven businesses in Portugal.

Contrary to what many believe, communication is not only about communicating. Because of my business background, for me it’s very much about making communication work.”

Contact

In a short video presentation, Alfred explains his drive into Portugal. He can be reached via the website alfred-jansen.com, via e-mail at alfred@alfred-jansen.com, via social media or simply by phone on +351 936 814 043.

Make your content work: 5 basic rules

You’re pressed for time, but you need to get your message online. You’ve been there. Let me give you some quick basic expert advice on making online content that engages and gives you results. Based on my extensive experience in producing content for a wide range of purposes I’ve selected these 5 basic rules. If you follow these, I’m sure you’ll be more effective online.

1: Keep it simple

Focus on what is most important in your content and stay close to that focus. If you want to attract more real-time visitors for your event, then you have to make your online content massively relevant to your online visitor. Get to the point and stay there – so avoid long sentences or texts and technical terms. Try to make it easy to understand in one glance what the message is about and highlight relevant information and links.

2: Keep it authentic

Your content should be unique. There’s a lot of irrelevant copy-pasting and use of generic photos or graphics. Here’s the thing: you want your visitors to understand you are offering something special, so they will stay with you – and hopefully stay with you. For my customers I create unique content based on journalistic principles (text), graphics that are in line and consistent with your specific identity, and photography that is (once again) unique and engaging.

3: Define your targets

Make sure your content is relevant for the people or customers you want to reach. Start by defining your target group(s) and your goals and hold on to that. Use the (social) media that are most effective to your purpose. Be clever: try to use content that can be used in other (social) media. For instance: the content I produce for my customers is “modular”. In other words, you can take out or insert parts of texts, information, links, graphics, data, or photos in order to suit your message to the medium and to the target groups.

You want action

4: Be attractive

You want to attract visitors and involve them immediately. You may just want to sharing information, but most of the time you want action: users should buy your goods online, visit your event, make an appointment etc. When creating the content, be sure that everything needed to get the action is there and easy to use. So, don’t forget dates, addresses, links, forms and other relevant information that the user will look for to do WHAT YOU WANT THEM TO DO. Being attractive doesn’t mean “being cheesy” or “being cheap”, but that is a matter of personal taste.

5: Timing!

I’ll finish with a very short piece of advice which seems so natural that it gets overlooked more than you care to know. This is: consider your timing carefully. First of all, take care you’re not too early or too late. And consider the dynamics of different media. Check out the peak moments of the different social media you want to use (you can find them online). Great content can go down the drain with bad timing.

Let me finish with this remark: there’s a lot more you can do to get your content working more effectively. This post is about tactics and basics: how to make effective content quickly. For my customers I usually develop a long-term (corporate) content strategy which will lead to a more sustained engagement of their target groups. And usually, I produce the content. Don’t worry though. If you don’t have the time or budget, these tips will get you off to a great start!

What happens in Portugal, stays in Portugal?

Well, of course not. Being one of the leading countries of the European Union, Portugal has a lot to offer and to tell abroad. That is a main reason for international communications specialist Alfred Jansen to move his work to Portugal. Now based in Lisbon, he focuses on multinational companies with a seat in Portugal and Portuguese companies with activities and/or ambitions abroad.

Are you dealing with other European countries? Then you’ve experienced that communication is not always the same as it is at home. Even if you consider Europe to be united, business is not as synchronised as it could be. Companies from outside Portugal with a seat here, know the issues. They are not only cultural and language differences, but many more subtle aspects of communication.

Alfred Jansen has, for most of his career, worked on an international level. He sees many opportunities for growing the international activities of companies based in Portugal.

The right tone

Are you managing a company in Portugal? Do you deal with other nationalities? Then you’ll know how hard it is to set the right tone, either with your international staff or customers. Communication is a vital aspect of all your activities, from marketing and publicity to human relations and customer relations. Sometimes you need to refine the strategy, sometimes you need to develop the right tone in how you communicate to your audiences.

Adding value

Alfred Jansen has always focused on results. In other words: communications activities should always add value. In his words:

“Communication is not merely communicating, it is making communication work.”

In Portugal he distinguishes three areas where he’ll really add value:

  • Internationally operating multinational companies and organisations in Portugal
  • Portuguese companies with cross-border activities (or ambitions)
  • Individual communications training (Be One) for managers

Depending on the company’s needs, his approach will be strategic, hands-on and result-driven.

Specialisations

Having dealt with many different types of companies (and governmental and non-governmental organisations) in different areas, Alfred offers his services to all ambitious, quality-driven businesses. You can check out his profile here, and you’ll find that his main specialties are in automotive, transport, logistics, ICT, GDPR/Privacy, tourism, fashion, healthcare and inclusivity, both business-to-business and consumer-related. In addition to the communications services (producing content and media), he’s got a great track record in training, events and presentations.

Personal communication

The best way to communicate is by personal contact. So, please get in touch for talks and a short but effective presentation so we can get to point as soon as possible. Share your international business ambitions with Alfred Jansen and he’ll show you how you can get your communication on a higher, more international level.

Call +351 936 814 043 or contact Alfred online.