Obtenha resultados na Praça das Comunicações!

Você está fazendo as escolhas certas em quem, como e quando você organiza suas atividades de comunicação? Alfred Jansen lidou com vários projetos com sucesso (consulte o Portfólio) usando uma abordagem baseada nos quatro pilares da Praça das Comunicações – a ‘Communications Square’ (©).

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Visão

A comunicação começa com uma visão, refletindo todos os aspetos relevantes da organização, projeto e / ou produto, com um foco claro nas etapas que você precisa fazer para seguir em frente. Para desenvolver essa visão para sua abordagem de comunicação, Alfred Jansen usa uma ferramenta comprovada e prática: o Manifesto.

Um Manifesto abrange todo o escopo das atividades de comunicação corporativa, mas com a mesma facilidade pode ser usado para cobrir partes menores das atividades de qualquer organização, até os níveis de projeto ou mesmo de desenvolvimento pessoal.

Estratégia

Próximo passo: a tradução da visão (Manifesto) em um plano de comunicação direcionado – interno, externo e social. O plano de comunicação está diretamente vinculado à estratégia geral de negócios ou aos objetivos que já estão em vigor – portanto, não há necessidade de reinventar tudo. Nesta etapa, o plano já é prático: abrange não apenas os resultados, movimentos e conexões necessários para desenvolver e executar sua comunicação, mas também seus resultados, planeamento e orçamento. Nesta fase, sua estratégia se torna um plano de comunicação exclusivo.

Identidade

Igualmente importante na Communications Square (©) é uma identidade organizada e consistente. Você estará familiarizado com os termos “marca” e “identidade corporativa”. Bem, o Manifesto também fornecerá os blocos de construção para criá-los e, ao mesmo tempo, aumentar o envolvimento, a motivação e a eficácia dentro da sua organização, quaisquer que sejam seus objetivos de comunicação. O uso do Manifesto como ponto de partida para sua identidade também é econômico, pois os conceitos básicos de design resultantes são fáceis de usar e autênticos, e podem ser implementados e aplicados de maneira rápida e consistente. Este é o ponto de partida para a produção de todas as suas atividades e conteúdos de comunicação.

Conteúdo

Você quer resultados a curto e longo prazo. Se você seguir as etapas acima, a produção de ferramentas e conteúdo de comunicação eficazes para qualquer finalidade será muito mais fácil. Lembre-se de que você já definiu o que fará (o plano) e como (o design). Agora é a hora de reuni-las e começar a produzir. Alfred Jansen desenvolve, cria e produz ferramentas e conteúdo que atendem aos seus objetivos. Leia mais na página Serviços criativos.

Em suma, a Communications Square (©) é o caminho a seguir. Ele foi usado, testado e apresentou resultados em dezenas de projetos muito diferentes. Como isso tudo funciona para você? Confira a página Portfólio!

Get results at the Communications Square!

Are you making the right choices in who, how and when you organise your communications activities? Alfred Jansen has handled numerous projects successfully (see Portfolio) using an approach based on the four pillars of the Communications Square (©). 

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Vision

Communication begins with a vision, reflecting all relevant aspects of the organisation, project and/or product, with a clear focus on the steps you need to make to move ahead. In order to develop this vision for your communications approach, Alfred Jansen uses a well-proven and practical tool: the Manifesto.

A Manifesto covers the full scope of corporate communications activities, but just as easily it can be used to cover smaller parts of any organisation’s activities, down to project or even personal development levels.

Strategy

Next step: the translation of the vision (Manifesto) into a targeted communication plan – internal, external and social. The communication plan is directly linked to the overall business strategy or to objectives that are already in place – so there’s no need to reinvent it all. In this stage, the plan is already ‘hands-on’: it covers not only results, movements and connections required to develop and execute your communication, but also its deliverables, planning and budgeting. In this phase your strategy becomes a unique communication plan.

Identity

Equally important in the Communications Square (©) is an organised and consistent identity. You will be familiar with the terms ‘branding’ and ‘corporate identity’. Well, the Manifesto will also provide you with the building blocks to create these and, at the same time, increase involvement, motivation and effectiveness within your organisation, whatever your communication goals are. Using the Manifesto as a starting point for your identity is also cost effective, as the resulting design basics are easy to use and authentic, and can be implemented and applied quickly and consistently. This is the starting point for the production of all your communication activities and content.

Content

You want results, short-term and long-term. If you follow the above steps, production of effective communication tools and content for whatever purpose will be a lot easier. Remember, you have already defined what you are going to do (the plan) and how (the design). Now is the time to bring these together and start producing. Alfred Jansen develops, creates and produces tools and content that fit your goals. Read more on the Creative services page.

In short, the Communications Square (©) is the way ahead. It has been used, tested and delivered results in dozens of very different projects. How does this all work out for you? Please check out the Portfolio page!

🇪🇺 One year in Portugal! 🇵🇹

Clique aqui para a versão portuguesa!

My ‘regular’ international communications projects this first year involved complex communications issues: branding, brochures/website communication and strategic communications projects concerning physical safety, health and GPRT/Privacy. As a rule I don’t communicate details concerning my work for clients. If you like to know more, please ask or check out the pages on this web site.  

This Summer I’ll spend some quality time on my special development projects. You could call them my ‘pet projects’, as they are closest to my heart.

They are:

  • the BeOne Inclusion Program
  • and the TakeOff International Enterprise Support Program.

Though the focus of both projects is different – the first program concerns personal development and the second is about business development – both use the same fundamentals.

You’ll find these fundamentals in my international communications projects too. They are:

  • relevance;
  • authenticity;
  • and a long-term approach.

Check this website and click the respective project names in the link above to find out more about them. Or please call me (+351 936 814 043).

Enjoy the Summer!

Alfred

PS: I forget to tell you about my ongoing photography projects. Ah well, next time!

🇵🇹 Um ano em Portugal! 🇪🇺

Click here for the European – English version!

Os meus projectos de comunicações internacionais “regulares” neste primeiro ano envolveram questões complexas de comunicação: branding, brochuras / comunicação de sites e projectos de comunicações estratégicas relativos à segurança física, saúde e GPRT / Privacidade. Como regra, não forneço detalhes sobre meu trabalho para clientes. Se você gosta de saber mais, por favor, pergunte ou visite alfred-jansen.com.

Neste verão, vou dedicar algum tempo de qualidade aos meus projetos especiais. Você poderia chamá-los de meus “projetos favoritos”, pois eles estão mais próximos do meu coração.

Eles são:

  • o programa de inclusão BeOne
  • e o TakeOff International Enterprise Support Program.

Embora o foco de ambos os projetos seja diferente – o primeiro diz respeito ao desenvolvimento pessoal e ao segundo desenvolvimento de negócios – ambos usam os mesmos fundamentos.

Você encontrará esses fundamentos em meus projetos de comunicação também. Eles são:

  • relevância;
  • autenticidade;
  • e uma abordagem de longo prazo.

Verifique este website e clique nos respectivos nomes de projeto “BeOne” ou “TakeOff” para saber mais sobre eles. Ou, por favor, me ligue (+351 936 814 043).

Aproveite o verão!

Alfred

PS: Eu esqueci de contar sobre meus projetos de fotografia em andamento. Ah bem, da próxima vez!

Alfred Jansen starts international communications activities in Portugal

Continuing his longstanding career in international communication, today Alfred Jansen has officially moved his activities to Portugal. From his studio in Campolide in Lisbon he will serve both his existing clients in other European countries as well as new clients based in Portugal.

Alfred: “It took a couple of years of research to take this step into Portugal. I’m convinced I can add value. It is a challenge I’m happy to take on!”.

Alfred Jansen has a history as a communicator in a diverse range of areas: automotive, transport, logistics, ICT, GDPR/Privacy, tourism, fashion, healthcare and inclusivity. He is equally at home in a business-to-business environment as in consumer-related businesses. In addition to the communications services (producing content and media), he’s got a great track record in training, events and presentations.

In Portugal, Alfred focuses on the following business areas:
  • Internationally operating multinational companies and organisations in Portugal;
  • Portuguese companies with cross-border activities (or ambitions);
  • In addition, he sees a lot of potential with start-ups, multicultural and tourist-focused activities, as well as with communications agencies looking for cross-border opportunities.

Depending on the needs, his approach will be strategic, hands-on and result-driven. Originating from the Netherlands, combined with a mixed English and German background, Alfred will look to connect, translate and educate in order to internationalise communication. Being a non-native Portuguese, he co-operates with Portuguese experts where possible.

Specialised communication for ambitious businesses

Alfred: “Having dealt with many different types of companies (and governmental and non-governmental organisations) in different areas and countries, I’m now offering my services to all ambitious, quality-driven businesses in Portugal.

Contrary to what many believe, communication is not only about communicating. Because of my business background, for me it’s very much about making communication work.”

Contact

In a short video presentation, Alfred explains his drive into Portugal. He can be reached via the website alfred-jansen.com, via e-mail at alfred@alfred-jansen.com, via social media or simply by phone on +351 936 814 043.

What happens in Portugal, stays in Portugal?

Well, of course not. Being one of the leading countries of the European Union, Portugal has a lot to offer and to tell abroad. That is a main reason for international communications specialist Alfred Jansen to move his work to Portugal. Now based in Lisbon, he focuses on multinational companies with a seat in Portugal and Portuguese companies with activities and/or ambitions abroad.

Are you dealing with other European countries? Then you’ve experienced that communication is not always the same as it is at home. Even if you consider Europe to be united, business is not as synchronised as it could be. Companies from outside Portugal with a seat here, know the issues. They are not only cultural and language differences, but many more subtle aspects of communication.

Alfred Jansen has, for most of his career, worked on an international level. He sees many opportunities for growing the international activities of companies based in Portugal.

The right tone

Are you managing a company in Portugal? Do you deal with other nationalities? Then you’ll know how hard it is to set the right tone, either with your international staff or customers. Communication is a vital aspect of all your activities, from marketing and publicity to human relations and customer relations. Sometimes you need to refine the strategy, sometimes you need to develop the right tone in how you communicate to your audiences.

Adding value

Alfred Jansen has always focused on results. In other words: communications activities should always add value. In his words:

“Communication is not merely communicating, it is making communication work.”

In Portugal he distinguishes three areas where he’ll really add value:

  • Internationally operating multinational companies and organisations in Portugal
  • Portuguese companies with cross-border activities (or ambitions)
  • Individual communications training (Be One) for managers

Depending on the company’s needs, his approach will be strategic, hands-on and result-driven.

Specialisations

Having dealt with many different types of companies (and governmental and non-governmental organisations) in different areas, Alfred offers his services to all ambitious, quality-driven businesses. You can check out his profile here, and you’ll find that his main specialties are in automotive, transport, logistics, ICT, GDPR/Privacy, tourism, fashion, healthcare and inclusivity, both business-to-business and consumer-related. In addition to the communications services (producing content and media), he’s got a great track record in training, events and presentations.

Personal communication

The best way to communicate is by personal contact. So, please get in touch for talks and a short but effective presentation so we can get to point as soon as possible. Share your international business ambitions with Alfred Jansen and he’ll show you how you can get your communication on a higher, more international level.

Call +351 936 814 043 or contact Alfred online.