This summer project explores what photography can teach us about communication. Each week, I take a core photography concept and connect it to inclusive communication. My final topic is Storytelling. Just like in photography, storytelling in communication is about more than showing something—it’s about making people feel connected, and involving them positively.
This week’s topic: Storytelling.
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Storytelling in Photography
A powerful photograph is never just an image; it’s a story captured in a frame. The expression on someone’s face, the light, the context—every element adds meaning. When I press the shutter, I’m asking: What story am I telling here? What do I want you to feel, think or do?
Storytelling in Communication
The same principle applies when you communicate. Facts alone rarely move people—stories do. A well-told story creates empathy, clarity, and connection. Whether you’re speaking at an event, writing an article, or posting on social media, storytelling helps people see themselves in what you share. It’s a tool for inclusion because it bridges differences and builds understanding.
The Overlap
Both photography and communication rely on intention. You decide what to include and what to leave out, shaping a relatable story. For instance, a photo can reveal injustice or celebrate joy; words can do the same.
And timing matters—some stories must be told now, especially in times of crisis or change, to make a real impact.
Summary
When you tell stories—through photos or words—you create meaning that sticks. Use storytelling to bring people closer, highlight voices that matter, and inspire action.
Coming Up Next Week:
This is the final post of my Summer Series: Bridging Photography and Communication. Well, it’s not the final one, as next week I’ll give you a roundup of the project (which was a lot of fun to do) and introduce my Masterclasses, both on this subject and on Inclusive Communication.
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